From Cape Town to Costco: An Entrepreneurs’ Journey of Grit and Reinvention
What does it take to leave your home, move to a new country, and build a life from scratch? For Sharon New, a member of the FOUNDRY community, it took a healthy dose of courage, a willingness to adapt, and an entrepreneurial spirit that just wouldn’t quit.
Sharon’s story, shared on a recent episode of the Work This Way podcast, is a powerful reminder that the path to success is rarely a straight line. From her roots in Cape Town, South Africa, to her current life in the UK, she has navigated challenges, seized opportunities, and constantly reinvented herself.
Here are some of the inspiring lessons from her conversation with host Adam Walker.
1. Don’t Be Afraid to Start Over
Moving to a new country is a daunting prospect for anyone. You’re leaving behind everything you know – your family, your friends, your career – and stepping into the unknown. But for Sharon, it was also an opportunity for a fresh start.
She embraced the challenge with open arms, ready to learn, adapt, and build a new life for herself. Her story is a testament to the power of resilience and the courage to step outside your comfort zone.
2. The Entrepreneurial Spirit Can Be Found Anywhere
Sharon’s journey is a great example of how the entrepreneurial spirit isn’t limited to tech startups and venture capitalists. It’s a mindset that can be applied to any industry, in any country.
Whether she was navigating the complexities of a new culture or identifying a gap in the market, Sharon’s entrepreneurial instincts have been her guide. She’s a natural problem-solver, a creative thinker, and a master of making things happen.
3. Every Experience is a Learning Opportunity
From her early days in Cape Town to her experiences in the UK, every chapter of Sharon’s life has taught her something new. She has a remarkable ability to find the lesson in every challenge and the opportunity in every setback.
“I wouldn’t change a thing about my journey,” Sharon shared. “Every experience, good and bad, has made me who I am today.”
This positive outlook and commitment to lifelong learning is a huge part of her success.
4. Community is Key, Especially When You’re Far from Home
When you’re living in a new country, finding your community is essential. For Sharon, FOUNDRY has been more than just a place to work; it’s been a source of connection, support, and inspiration.
Surrounding herself with other entrepreneurs and like-minded individuals has helped her feel at home and has given her the confidence to pursue her goals. It’s a powerful reminder that no matter where you are in the world, you don’t have to go it alone.
The Takeaway
Sharon’s story is a celebration of the immigrant spirit and the power of entrepreneurship to transform lives. It’s a story of grit, resilience, and the unwavering belief that anything is possible.
We’re so proud to have Sharon as part of the FOUNDRY community. Her journey is an inspiration to us all.
Want to hear more about Sharon’s incredible story? Listen to the full episode on the Work This Way podcast on Spotify or Apple Podcasts.
Inspired by Sharon’s journey? Find your own community of entrepreneurs and dreamers at FOUNDRY. Book a tour today and start your next chapter.’’’



