What does it mean to live an authentic life? It’s a question many of us ask ourselves, but few have explored it as deeply as Adas Goldshtein-Coleman, a FOUNDRY Eastbourne member and the founder of Visibly Authentic Brands (VAB).
Adas’s life has been anything but ordinary. From growing up in Israel and serving in the military, to travelling the world and starting a child-led preschool in Tel Aviv, her journey has been one of constant reinvention. She recently shared her incredible story on the Work This Way podcast, and it’s a powerful lesson in resilience, curiosity, and the courage to be yourself.
Here are some of the profound insights from her conversation with host Adam Walker.
1. Your Experiences Shape You, But They Don’t Define You
Adas’s early life was shaped by experiences that are very different from the typical UK career path. She completed two years of mandatory military service in the IDF, travelled extensively through South America and India, and was deeply influenced by the discovery of Buddhism after the loss of her father.
These experiences gave her a unique worldview and a deep sense of resilience. But she hasn’t let them define her. Instead, she has used them as building blocks to create a life and a career that are uniquely her own.
2. Authenticity is a Superpower, Especially in Business
After moving to the UK, Adas founded Visibly Authentic Brands (VAB), a female-led creative hub that offers branding and marketing services rooted in authentic storytelling. The name says it all. Adas believes that the most powerful brands are the ones that are true to themselves.
“I believe that when you show up as your authentic self, you attract the right people and the right opportunities,” Adas shared on the podcast. “It’s not about being perfect; it’s about being real.”
This philosophy is at the heart of her work, and it’s a refreshing approach in a marketing world that can often feel superficial.
3. Your “Weaknesses” Can Be Your Greatest Strengths
Adas also spoke openly about her ADHD diagnosis and the impact it has had on her life. For years, she struggled with feeling different and not quite fitting in. But since her diagnosis, she has learned to embrace her unique way of thinking and see it as a strength.
Her creativity, her ability to think outside the box, and her boundless energy are all part of what makes her a brilliant entrepreneur. Her story is a powerful reminder that the things we sometimes perceive as our weaknesses can actually be our greatest assets.
4. It’s Never Too Late to Start Again
From Tel Aviv to Eastbourne, from the military to marketing, Adas’s life has been a series of new beginnings. She’s not afraid to start over, to learn new things, and to step into the unknown.
Her journey is an inspiring example of how it’s never too late to reinvent yourself. Whether you’re changing careers, moving to a new country, or starting a new business, you have the power to create a life that is aligned with your values.
The Takeaway
Adas’s story is a vibrant tapestry of culture, travel, and self-discovery. It’s a story about a woman who has refused to be put in a box, and who has built a life and a business that are a true reflection of who she is.
We’re so inspired by Adas’s energy, her honesty, and her commitment to living authentically. She’s a vital part of our FOUNDRY Eastbourne community, and we can’t wait to see what she does next.
Want to hear more of Adas’s incredible journey? Listen to her full episode on the Work This Way podcast on Spotify or Apple Podcasts.
Ready to build a business that’s as authentic as you are? Join a community that celebrates individuality and supports your unique journey. Book a tour of FOUNDRY Eastbourne today.
